The company was established in 1966, and the corporate name was changed to Oscar Corporation in 1985. In 1990, it was incorporated by Amore Pacific Group. The name was changed to Etude Corporation in 1997.
Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009.
In 2009, Etude House launched stores in Taiwan, Singapore and the Philippines. It also launched stores in Brunei and Myanmar in2010. It opened its 100th overseas branch in the same year.
Etude House opened its first branch in Japan in 2011.